ta!da!, the young and innovative brand of the ready-made food industry, that set out on this journey with the motto “there should be a ta!da! for everyone”, takes into account all consumer needs and continues to offer creative solutions in both production and social projects with its innovative brand vision. ta!da!, which provides easy access to gluten-free products, which is a necessity especially for Celiac patients, with the gluten-free products it had previously launched, has now decided to rearrange the packaging of its products for the visually impaired, in addition to the educational scholarships it provides for people with disabilities every year, within the scope of its social responsibility activities.

Designing the product names on the packages with Braille alphabet for the visually impaired to read, ta!da! enabled the visually impaired consumers to access all the information on the packaging about the products on the ta!da!website by redirecting them to its website with the QR code embossed on the packages. Visually impaired consumers who are directed to the ta!da! website with a QR code will be able to listen to all the information on the packaging with their own voice-over applications.

ta!da! aims to turn this effort, which was initiated for the visually impaired, into an effective social innovation project by enhancing its technological aspect with investments and new projects.

“ta!da! for everyone” motto as the starting point, another important milestone of this journey was left behind by the brand with the press launch held on 10.06.2021.

ta!da!, which initiates the use of Braille alphabet and informative QR code on packaging for the first time in the global food industry, without any profit motive, will continue to serve all consumers with new social responsibility projects while making rapid progress on its way to becoming a "lovemark".

You may find below some of the news coverage of the launch.